Many affiliates will run PPC campaigns, or PPC arbitrage campaigns. If you’re not familiar with the term, probably not enough time to go into in this post – just goolge ppc arbitrage and you’ll get the necessary info.
Anyway, my new job role affords me some time to play around with some cool google tools. Also the weekly meeting with the google adwords team often is a chance for them to show us some new beta tools to help with our own PPC campaigns. Because I’m so nice, I’m going to share some of these tools with you now, for you to have a play with.

First one, which you might already be familiar with is the Adplanner tool, which essentially is an extension of the automatic placement tool you get with the content network:
https://www.google.com/adplanner/planning/site_profile#siteDetails?identifier=www.imdb.com&lp=true

- The good thing about this tool is that it allows you to laser target the sites you advertiser more effectively. Some GA type data is also presented giving you a better insight into your site or competitor’s site. You can log in to this tool through your adwords tool, as yet, there’s no synchronising app that allows you to ad the returned websites automatically to your adgroup. But hopefully, we should see this in the future.

The second tool, which has been around for a bit, is very good for keyword research:
http://www.google.com/insights/search/#

This again, gives you more data and search trends since 2004. It allows you to enter up to 5 keywords/phrases and pull data across locales, seasons, specific categories and so on. Also a cool feature is the heat map for regions, so you can see which region is particular active in searching for your keywords.

Just a couple of useful free tools to get going with. In addition to the usual paid tools such as keyword spy, keyword tracker etc…If you’ve come across any useful tools for PPC, comment and ill try to check them out.

Cheers