Choosing the right domain from the start can help your SEO campaign tremendously, particular in the long term. Often people will make the mistake of choosing a URL/URI with their company name in the domain. However, this is a mistake, as it’s often the case that there’s not much benefit derived from ranking for your company name. Depending on what niche your in, you can usually come up first or in the top spots anyway without doing much SEO.

So what makes a SEO friendly domain?

- A URL with your main core keyword(s) in.
However, do make this too long, a general rule to follow buy 2-3 tailed keywords are okay, but no more than this. Even though you can get domains that go up to 63 characters, try and keep it under 50 if possible.

-Use the Keyword search tools, find the most relevant keywords to your business.

-Go for a .com domain name if available. The .com websites generally tend to fair better in the search engines, and most people think of .com sites when they think of online businesses. A .com generally has more authority in the search engines, than other ending sites such as .biz .net etc……

-Finally, avoid strange characters in the URL such as &% etc. It waste characters and makes for an unfriendly SEO domain name.